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Salesforce Consulting Services: Tips to Refine Your Marketing Strategy with Salesforce Pardot
- Emorphis Technologies
- Jun 23, 2021
- 5 min read
An effective marketing strategy is crucial to take a business fortune to a new height. But creating a perfect one is easy? No, certainly not! Here come automation and the whole procedure becomes somewhat tricky. What is the solution?
To get answers, combine Salesforce with Pardot and then create a seamless marketing strategy to suit the needs of an organization efficiently. Now two questions come out of nowhere:
Ø What are marketing automation and Pardot?
Ø How combining it will Salesforce will show better results?
Thus, the given blog will try to answer these two questions by exploring in detail about Pardot tool and how its collaboration with Salesforce consultants will help businessmen to develop a marketing strategy that will make a company become a frontrunner in the online world.
What is Marketing Automation?
To sustain in today’s competitive world, modern marketers consider marketing automation as a game-changing tool. Why? It is because it helps an organization achieve a great return on investment (ROI). Needless to say, marketing automation focuses on a sole concept; optimization. Explaining in simple terms, it offers a platform that helps in increasing the chances of streamlining the marketing procedures more effectively.
In favor of showcasing the importance of the given marketing tool, the recent statistic reveals that more than 50% of the organizations and about 70% of the marketing experts avail the services of the given marketing tool. And major reasons are:
Ø Garnering high-quality leads
Ø Increase ROI
About Pardot: A Leading B2B Communication Tool
When marketing experts think about Pardot, one thing comes to mind: A most popular B2B platform that usually collaborates with the boss of the CRM platform, Salesforce. Why most of the Salesforce CRM services advise the usage of the given tool? The answer is its ability to develop, implement and manage marketing campaigns in segment form. How it is done?
When Pardot and Salesforce work in tandem; all Salesforce contacts with leads are distributed across different prospects. In this way, all the leading prospects get access to the unique experience with a difference. What it demonstrates? It shows that with Pardot, it is possible to target specific customers perfectly!
So, management of different marketing channels from a single platform is easy for the customers through the effective flow of data between different applications. The most important application of Pardot is found in email marketing where even a person with little technical knowledge can create social campaigns at a faster pace.
Now the initial question: What are some of the interesting tips to bring refinement in one’s marketing strategy using Salesforce Pardot? For obtaining an answer, let’s go into further detail:
Tips to Make Marketing Strategy Looks Meaningful with Salesforce Pardot
Few main tips will enhance the success rate of a marketing strategy that happens when Salesforce customization services combine Salesforce with the given B2B marketing tool:
I. Proficiency in E-Mail Marketing for Niche Marketing Strategy
Still today, many marketers find it an uphill task to have a good connection with their potential customers. If you are the one, then there can be only one solution: email marketing! Now comes the Pardot, which has custom designing and visual editor tools. They have the power to surprise the customers by sending them potentially designed emails and even automatically schedule them with the right message. Thus, there is a positive impact striking in the mind of the customers! To improve the effectiveness of the emails, one should focus on targeting through segmenting the leads and use of an automaton platform to know beforehand about the prospects.
II. A Good Sync between Sales & Marketing is Best for Organization
To sell a product efficiently, there should seamless coordination between sales and marketing teams to manage the workflow and seamless transmission of information to create a perfect combo! With Salesforce Pardot at the helm, an organization can utilize the given combo to increase their sales win rates and also achieve high customer retention.
To make the given combination work in the right direction, the sales team must use Pardot to assist marketers to focus their campaign on the right candidate. Furthermore, one can also monitor and track the leads and sales calls to evaluate the accuracy of the marketing efforts of both teams.
III. Focusing on Smart Lead Generation Plan is a Win-Win Situation
To create a perfect lead generation plan, one has to emphasize landing pages and how much they are used to collect meaningful leads. Moreover, they will help them to attempt more for the generation of successful leads. Besides, the assistance from Salesforce Pardot will help them to optimize lead assets through the usage of the best tricks.
For its seamless working, one must ensure that the text can be scanned in a specific pattern. Likewise, taking the help of features of marketing automation helps in minimizing the size of the field even while the person is involved in collecting crucial information. So, there will always be a presence of valuable data to identify and nurture leads for better engagement and also to close them appropriately.
IV. Sensitive ROI Reporting for Obtaining Best Results
For most of the B2B organizations, the most crucial factor that binds both sales and marketing is revenue. Fortunately, Salesforce Pardot comes with a high-tech automation platform that offers insightful reports that understand the bearing of whole revenue on the efforts taken by the sales and marketing team.
As Pardot has exciting features reinforced by advanced email reporting, the management can understand the rate of engagement of their consumers in their marketing campaigns and how they show their reaction at every stage. It will eventually help them to identify bottlenecks and make changes in their campaign to get better results.
Besides, it comes with B2B metrics that identify key aspects that will help in improving the marketing model and allow the marketers to work together to achieve business goals in the most effective manner.
V. Increase Use of Event Marketing for Higher Efficiency
If an organization wants to expand its business operations, event marketing is the best suitable option. But there is a point of caution: The tricky part for the management is to make sure that post-event; the marketing strategy remains relevant and will offer a timely solution to them.
Hopefully, the arrival of Pardot makes the whole procedure more streamlined than ever before and thus provides a helping hand to the marketers to get more share of the investment after completion of the event in a successful manner. Furthermore, after the accomplishment of the event, marketers can take further steps in the Salesforce ecosystem to nurture the process and maintain their status quo effectively.
Last Thought
Salesforce Pardot has emerged as one of the most powerful marketing automation tools that provide the most profitable CRM solution that no company can ignore at any cost. Not only it helps in focus on revamping one’s marketing strategy, but it also helps them to arrange organizational data in an effective way. Moreover, marketers are at an advantage as they get access to the valuable ROI that they can generate from the helping hand of Pardot.
At last, if you want to get access to the enormous success to enhance your revenue goal; then contact leading Salesforce consulting services. They will assist you to incorporate the given B2B marketing automation tool and get the best out of it.
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