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Major Pros and Cons of Salesforce to help you choose the Right Salesforce Consulting Services

  • Writer: Emorphis Technologies
    Emorphis Technologies
  • May 1, 2020
  • 6 min read

The world is shrinking fast and resulted in creating an all-in-one ecosystem for the customers. Any guess? Basically, two reasons are there which has made it a hot topic among business organizations, and they are:

Ø Customer Focus

Ø Customer-Oriented Thinking

Thus, if there is an appropriate linking of various functional areas such as sales, marketing, and customer service to the ecosystem; you will get access to a holistic understanding of your prospective customers.

In recent times, Salesforce has surpassed all other technologies to become a leading cloud service provider across the globe. The given cloud model is enriched with CRM, marketing automation and various other software which give it an extra edge against its competitors.

What’s more, it has met such an impressive level of success that every business organization cannot think of commencing their work without implementing Salesforce in their business operation.

Indeed, the best time to venture out to make your Salesforce consulting services more popular in the business arena!

In the given article, you will get access to major advantages of Salesforce which has made it a highly effective tool to sustain in this changing market. Besides, you will also get to know various disadvantages of Salesforce which can create some issues during its implementation.

Top-Notch Advantages of Salesforce

A. Salesforce is Easy to Use

For any service to become an instant hit among the crowd, it is crucial to make it easy to utilize. And this aspect is particularly true for Salesforce because it targets a broad range of those organizations coming from a non-technical background.

Furthermore, Salesforce is so easy to work with that even a novice with little knowledge of the technology can use it to its full potential. How it has been made possible?

With Salesforce, everything is possible because it offers its customer base a simple but extremely intuitive user interface. In contrast to other services, there is no need for coding and information about the product can be updated automatically.

Likewise, Salesforce offers everything at an easy-to-understand format which has been designed to mitigate the inconvenience and difficulty occurring in the business operation.

B. Provision of High-Quality Customer Information

The biggest benefit of Salesforce is that it helps the users to retrieve the information- both with high quality and quantity. With Salesforce at the helm, you can peek through every individual account, task, contact, and others that are tied to your lead and create a lot of opportunities for you to fast approach your potential customers.

It has been important because of a couple of reasons:

Ø It permits easy tracking of the information to keep your customer profile more organized. It is fruitful for you as you will get all the information at one location and thus offers a more complete and holistic approach for proper management of your emerging business.

Ø It offers shared customer information which comes as a boon for your employees to spend their leisure time without getting affected by your leads, prospects and even clients. They could be covered by clients present in the office and thus mitigate any flaw.

Thus, Salesforce has proved its credential as the most comprehensive, responsive and easy to utilize cloud application which no longer needs digital files full of spreadsheets.

C. AppExchange has Made Salesforce Instant Hit among Customers

In recent years, the arrival of apps has taken the business world by storm and the first thing noticed by the people is that whether their apps are in the best shape or not. With the presence of Salesforce AppExchange, apps are working most successfully.

What’s more, the given marketplace is easy to access, download and install apps so that there is more availability of the resources for the data-hungry customers!

Additionally, AppExchange is the offspring of new ideas and capabilities of software development which helps in building a deep connection with the customers and make them more loyal to your services.

D. Salesforce is Highly Accessible

Salesforce is based on cloud which implies that it is easily available where there is good internet access. Furthermore, it also includes a mobile app that helps you to stay in touch with your business and team all the time.

Thus, a perfect match is created between a marketing manager and employees to stay in constant communication with their team. It happens because there is no centralized location for your data, and it is kept safe on your cloud which could only be accessed by you.

Besides, it comes with highly secured features that can also be used by the team to stay up-to-date and protect the customer’s information in the best possible manner.

E. Salesforce comes with Great Flexibility & Customization

Why Salesforce is on the rampage to disrupt the working of the traditional CRM? Yes it is on rampage and the key to this terrific approach is that it has the potential to offer high flexibility and customization for the business. That’s true!

Additionally, Salesforce can integrate well with different business models so to offer reports which are tailor-made to meet the requirements of the customers.

Furthermore, Salesforce permits companies to monitor and measure their marketing campaign and customize them to outreach the given efforts successfully. Furthermore, employees can access the given cloud system from anywhere and anytime for enhancing their flexibility.

Although there are various exclusive benefits of Salesforce which have made it the preferred choice of meeting customers’ expectations, yet there are few glitches that make it look difficult task to conquer.

Dark Side of Salesforce

Some issues which the customers most often face while implementing Salesforce in their business is explored below in detail:

A. Salesforce Presents High Complexity for Small Businesses

No doubt Salesforce has proved to be the best tool to utilize the resources efficiently and create a cordial relationship with customers, but this is effective only for large business enterprises.

Even though it provides a robust solution and is suitable for growing small businesses, still its high complexity may raise concern in their successful functioning. Do you know why? It happens because of two factors:

Ø Lacking dedicated sales staff

Ø Have possession of perfect working sales solutions

Thus, Salesforce is redundant for small companies with little requirements and an appropriate way is needed to find out to reduce its complexity and persuade the small companies to utilize the services of this powerful software.

B. Troublesome Technical Support

Many business owners have pointed out that at times, it becomes difficult to reach out to Salesforce technical support for certain issues. It happens because the tools sales reps change from time to time and leave the customers and businessmen in the confused state.

Due to it, businessmen must wait several days to get an answer to their problem successfully. It makes them feel furious and raise doubt over the benefits of Salesforce over other CRM solutions.

C. Salesforce is Expensive for Small Businesses

Again, Salesforce is proving to be a menace for small business enterprises that occupy a large space of industries whole over the world? But Salesforce comes at an affordable price, then how it can be expensive?

Although it is embarrassing, but it’s true as the problem arises when:

Ø Salesforce software is going to be customized

Ø User prefers using 3rd party solutions

Small businesses fear that it will add additional cost in their already depleting budget and can affect their functioning severely.

D. Tricky Reporting makes Salesforce Less Reliable

An option is provided to you by Salesforce to generate reports. But the problem arises when you want to extract basic information from multiple relationships which can be very tricky.

Sprinkling salt on the burn, Salesforce helpdesk solution is not user-friendly which creates a difficult situation for small companies to get access to well-generated reports and thus adds more grievances to your working.

On a Final Note

When the pros and cons of Salesforce are taken into consideration, one thing you should remember that devising the excellent marketing strategy is not its forte. It is the trust of the people that this cloud software model is scaling the new heights.

The positive note about Salesforce is that business owners choose it while thinking about their prospects in near future. They are confident that it will meet their business requirements even after five years.

Like any product, Salesforce is not prone to any flaw and the main drawbacks are the price and high complexity especially for small businesses.

Nevertheless, ponder more on the advantage which you will get by availing Salesforce consulting services instead of focusing on its drawbacks and see the best results available at your doorstep.

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