10 Reasons Why your Business Needs Salesforce Lightning

Introduction

Any business needs to discard outdated tools to move towards newer ones to enhance productivity and ROI. With the presence of theSalesforce Lightning platform, a whole business procedure has been automated and is able to take to a new level. But why Salesforce, any reason?

The reason lies in the fact that Salesforce is one of the leading CRM platforms and with its latest product Lightning Experience, it is going to dominate the digital market not like ever before. It is now the life-line of most of the organizations functioning across the globe.

Furthermore, many Salesforce users have recently received messages that in the near future, Lightning will be auto-enabled within your Salesforce platform. So, recharging their offering with Salesforce LE is the best way to proceed forward.

Besides, it offers modern and customizable user experience without compromising with their products and devices. It is essential in building apps for both desktop and mobile devices efficiently.

Further, many Salesforce consulting companies are considering moving towards Lighting Experience as quickly as possible, but still are perplexed about making decisions. Don’t worry! There are endless reasons to move towards Lightning, but here are few which really stand out. These are:

A. Salesforce products are connected with one powerful platform through Lightning

We are living in a super-connected world, still; too many experiences are disconnected and the reason is due to the presence of multiple development environments, siloed information and disconnected apps which are not accepted by the present generation.

No need to worry because lightning connects all the Salesforce products with a single powerful platform which helps in enhancing the experience of the customers and leave them with utmost satisfaction. Thus, you are able to deliver a seamless experience to your customers across the business.

B. Speed is what matters the most

The present business sectors work on fully digital mode and here lies their success-speed. Yes, you heard it right! It all depends on how you operate your app development swiftly and reach the market quickly. Get relieved from the unconnected data as it is the fastest way to build the apps and connect to the customers.

Moreover, the given platform assists you to build apps and customize them at a faster pace using drag and drop components. With quick delivery, your sales, marketing and service teams can effectively collaborate to make your customers fall in love with your apps and thus make your brand immense popular among them.

C. Offers a personalized approach to make the work look more easy

The best part about the given Salesforce platform is that it comes with a personalized approach. How it is important? It is essential as Salesforce enables rapid customization for many business procedures. With its help, you can take your business at wherever you like.

What’s more, the business now requires fewer resources for the proper functioning of their business. Moreover, every employee can get access to CRM present all over the globe and can effectively contribute to enhancing its productivity.

D. Lightning offers a fully optimized mobile experience

The main purpose of designing theSalesforce Lightning Experience is to make it equipped with mobile-optimized UI. Firstly developed for Salesforce mobile app, it then formed the basis for Salesforce desktop experience. What does it imply?

It means that mobile users can run their business anywhere, anytime and even in offline mode which they can sync after getting connected again. So starting from sales analytics to the field service, everything is there at your fingertips. Furthermore, it is also a “mobile-first” platform which permits any changes in the web will be immediately available on mobile.

Thereby, all the information and update you receive will be on your smartphone only. Thus, Salesforce consultants feel that they are working in the same solution on any device with no changes in the UI and therefore are able to generate great and handy experience to the users.

E. Empowering you to work the way you want to work

For a long time, organizations involved in the sales and service sector have to work as per the system on which they were working when it should be the other way around. Now this is not the case anymore. It is because Lightning Experience is a robust technology that makes your life easier and does not force you to work as per its requirement.

Contrary to what critics say, Lightning has been designed to help anyone and at any-time to customize their CRM system to make it more effective and useful for their customers and also fit your unique business needs appropriately.

F. Enhance selling features are its integral part

If you want to improve your Salesforce integration services; then LE is the best available option. Have you wonder why it is the best? It is because it comes with numerous features that help your sales reps to manage their activities and effectively close more deals.

Firstly, it comes with new sales path which offers easy to follow sales cycle with coaching facilities so to help your sales reps where they are standing, what opportunity they have and where they have to proceed to the next phase. Thus, they can get access to new training aspects for new hires which will enhance their proficiency well.

Secondly, it comes with a Lightning app builder which helps in the easy development of the Salesforce environment. Moreover, there is no involvement of the developer to build apps as the availability of the drag-drop option will help to create an easy page layout as per your business needs.

G. Salesforce comes with Better Visual Reporting

Do your dashboard and reports are not visually grabbing the attention of your team and customers? Call for Lightning as it will help in fixing it and offering it a fresh and modern look without undergoing either data migration or evaluating new applications.

With the help of clear-cut visual reporting via LE, it will help the organization not only in saving their time but will make them feel that their financial investment has been well spent.

H. Very Simple to Manage due to Business Automation

The most loving aspect of LE among the developers and users alike is that it is very easy to manage. It is because it comes with an intelligible navigation bar which includes accounts, home, contacts, forecast, opportunities and campaigns. Due to it, the cost of CRM is significantly reduced by resuming staff training as swiftly as possible.

Likewise, it also manages your businesses efficiently by permitting your sales manager to closely monitor ‘purchase funnel’, analyze it and adjust sales strategy automatically to meet the business needs appropriately.

I. Chatter is now core part of Salesforce Lightning platform

Chatter has now become an integral part of LE as it is available in both REST API and Apex and helps in supporting posts and comments provided by customers to the organization efficiently. So, it will result in the availability of the maximum number of pinned posts with additional information to protect them from getting buried in the communication stream.

Moreover, the given feature comes with extended platform collaboration to enhance overall platform adoption. Furthermore, it continues its growth ladder with the inclusion of additional features to accomplish the objectives of the organization well.

J. It is a future investment with a forward-thinking approach

Lightning Experience is the real investment in having a proper interaction with your Salesforce consulting partner. Not only it will be able to create a good fortune for your organization, it will bring a good amount of development to boost your business prospects. Besides, it will also result in enhancing your capacity and exploiting your prospective market well.

It is just like a secure deposit, which will boost your business fortune, you have not seen before. Therefore, if you proceed with your pawns well; then you can create a huge business empire in the future and utilize the benefits of Salesforce LE in the most appropriate manner.

In the Nutshell

Salesforce Lightning Experience has unraveled a new opportunity for the organizations to not only increase their efficiency but also productivity and that too with great efficiency. It is the future of Salesforce and will not be fading anytime soon.

Still in puzzled mode whether to select LE or not? Then contact a leading Salesforce service provider and immediately get access to one of the wonderful CRM platforms ever produced by the Saleforce.org at your service.

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