Progressive Web Apps- Future of Web Apps

We live in a world where two-third of our population is using mobile phones, a strong mobile presence is a must for anyone who wishes to be noticed. The billion-dollar question is how to target mobile and desktop users without developing a native app and responsive website.

The Qubit research company had done research on mobile conversion and based on the analysis of 1.2 billion interactions users of e-commerce stores. confirmed it accurately. 47% complained has registered due to the slow speed of the website or was too complicated to use, 44% of users reached the irrelevant services or products through the website. The losses are predictable: about 20% of users are leaving at every additional step of the sales process.

In recent years, many developers are convinced with the progressive web app answer. Since a couple of years ago, progressive web apps considered a cure for the illness of a mobile website. Unsurprisingly, Responsive web apps provide consistency of the web pages in all size of the screens, coding for one time is possible to run the website in all sizes of the device’s screen, as well as these websites, are SEO friendly.

What are progressive web apps?

Progressive web apps are introduced in 2015 by Google. Progressive web apps give you experiences like a native app. As they are powered by mobile browsers, they are not particular to one device, it means unlike native apps, developers no longer need to develop separate code.

You may also like to read – Progressive Web Apps vs Responsive Web Apps: How they are Different from Each Other?

Why Progressive Web Apps are Future of Technology?

There are tons of reasons why web developers and app developers prefer to develop PWAs rather than a native app and responsive web. Some major reasons are going to be discussed below just take a moment and get to know what reasons make PWAs more impactful.

Reduced Frictions for Users –

This is the main reason why PWAs are more in trend in mobile experiences as there are fewer possibilities of conflict between customers discovering your company and accessing your PWAs.

Considering a native app, users must search for a native app on play store for downloading and after downloading users need to register themselves after answering so many questions.

With PWA, the painful task of downloading and installing an app is eliminated, users only have to find your website on search engines, and they can immediately launch in PWAs.

There’s also reduced user friction because they don’t need so much additional data for downloading and they don’t need to delete other apps for spacing as they open on browsers.

Security – As we know security is the main concern for everyone as mobile phones are connecting devices, so you never know when your information is got hacked. To avoid such scenarios, the new standard of web design encouraging web developers to move the website that is ideal for customer’s information to HTTPS. Previous standard i.e. HTTP, were not secure enough to keep your information secrets.

Because more websites now being launched on HTTPS servers, so it becomes easy for PWA to launch in a safe environment. And customers can fill their credit card information or personal information freely into your PWAs via a secure connection.

Native App Flexibility –

When you launch PWAs in your browsers, you get the full native app experiences. The shell of PWAs looks like an application and their features are a replica of native apps.

PWAs can also manage customer contact information, online ordering, and loyalty programs.

You can also prompt PWAs to add home screen icons, so they get easily access it whenever users want. With PWAs you get a full feature as a native app including push notifications.

Offline Functionality – Have you ever imagine a WhatsApp working without internet, you just send a message and got blue tick even if the network is not available, yes this can be possible by the gem of PWAs- services worker and API. Services worker-run in the background of the app and responsible for pulling caches and pushing notifications. It stores new content on the cache and synchronizes local changes to the local server. Hence, even if the network is not present, PWAs would facilitate basic navigation in the meantime.

Speed – PWAs are highly reliable when we talk about speed. It’s only possible due to the caching features of PWAs. Service worker and JavaScript runs separately from the main web thread, so it becomes easy for the PWAs to run faster even you have poor connections.

PWAs are very fast, thanks to the caching information stored in the browsers. They work seamlessly with smooth animations, navigation and scrolling to provide feel like a native app.

No App Store – Unlike a native app, PWAs don’t require app stores and their development criteria. It’s free from any kind of restriction which the app store having. Like when you develop a native app, you must register yourself with the app store and pay the fee for each download and app-in store purchases. With PWAs you no need to register with Apple or Google.

Real-Time- As all, we know about the painful process of getting a native app that nobody likes and here PWAs wins our heart, Users easily get PWAs when they’re relevant to what they are doing. A simple search engine might pull up your website then launch the visitor into your PWAs.

Easy to Maintain – Cost of native apps is pretty much high that it might be not possible for small companies to hire a developer on a long-term basis as every need maintenance, frequent bugs fixes, and constant monitoring. On the other side, PWAs won’t burn a big hole into your pocket and upgrades just be made by addressing PWA requirements for different browsers.

Ideal for businesses- Companies that have already adopted PWA have seen unexpected revenue on their investments due to the increasing number of conversions and engagements.

Some example includes:

· Lancôme observe a 53% increase in iOS mobile sessions and 17% increase in conversions

· MakeMyTrip.com observe a 160% increase in shopper sessions

· Twitter had a 75% increase in tweets sent and a 20% decrease in bounce rate.

You may also like to read – Progressive Web Apps- Everything you want to know about them

Looking to the Future:

Native apps are not going away anytime soon. However, getting a head start with PWA is going to the best option for everyone who’s looking to increase more conversion and engagements. Highly advantageous features of PWAs make more popular them in the business marketplace.

More and more websites are getting turned into it. Big giants like Flipkart, Uber and more use PWA’s mobile conversions to dominate the stats. It has become quintessential for every player to make good use of this opportunity.

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